street furniture
Street furniture advertising is versatile and effectively targets population segments. Formats range from simple to interactive, and locations vary from dense urban centers to suburban roadways. Many displays are located near shopping areas and reach consumers just before a purchase decision is made.
Click through the gallery below for more information on each medium.
Most often located in densely populated areas, newsracks allow for mass exposure to pedestrians and vehicles alike. They're purchased in showings for 4-week terms; sizes can vary but are most often 28" H x 58" W.
Kiosks are available in a variety of formats depending on market: city panels, information kiosks, LED displays, etc. They are typically located in densely populated areas such as downtown or financial/entertainment districts. Advertisers can use these to effectively reach a large audience and impact consumers where they live, work and shop.
Bike shares/city bikes offer exposure to riders — making them great for targeting a younger, active audience — as well as passing pedestrian and vehicular traffic in major markets. Most bike share advertising consists of station panels, but select markets may offer advertising on the bicycles themselves. These are a great way to target city dwellers.
Similar to kiosks, pedestrian panels are backlit ad space in densely populated areas of major markets. These are most often found in downtown centers, shopping districts or tourist areas.
Bus benches reach both pedestrian and vehicular traffic — as well as bus riders — in urban markets. They can be used to target specific demographics or provide mass-market coverage. They also function well as a "point of sell" near malls, movie theaters, music stores, etc.