Billboards offer high-impact exposures 24/7, market-to-market coverage and desirable suburban locations that fill gaps left by other advertising media. They effectively reach highly mobile consumers, often working as a "point of sell" before the point-of-sale.
Click through the gallery below for more information on each billboard type.
billboards
Bulletins can be one of the most impactful standard-sized OOH formats, reaching commuters on the go with directional or brand-building messages that can't be "turned off." Available as either rotary or permanent locations, bulletins allow for creative executions through the addition of extensions and embellishments. Sizes vary, but many are typically 14' H x 48' W.
Posters allow for rapid broad market reach and deliver a high frequency. They can be purchased individually or in showings to reach a certain percentage of the population. They can also pinpoint specific geographic and demographic targets. Poster size is 10'5" H x 22'8" W.
Junior posters are most often found in urban and inner city areas. They generate brand awareness and stimulate point-of-purchase decisions. Viewed by both vehicular and pedestrian traffic, junior posters are frequently used to target ethnic groups.
Digital displays are most often located in high-profile areas, with ultra-bright LED faces that cannot be ignored. On average, 6-8 advertisers share a digital display, rotating on a loop. Digital displays offer a unique flexibility for quickly changing messaging, as well as dayparting different promos. They also have no production costs.
Wallscapes provide maximum impact for creative options. Placed in heavily trafficked areas and visible from long distances by both vehicles and pedestrians, wallscapes are perfect for penetrating urban markets.
Spectaculars are billboards with special effects such as 3D embellishments, mechanicals, reflectors and video LED displays that are sure to take eyes off the road. These are typically found in dense consumer areas.
Mobile billboards are truck-mounted displays capable of reaching vehicular and pedestrian traffic in any area of a market. They feature a 10' H x 20' W double-sided display (static or digital) and flexible scheduling. They also allow for distribution of promotional items. Mobile billboards are unique in that they can penetrate areas where traditional billboards are zoned out.
Highway and interstate logo signs are a cost-effective way for businesses to increase revenues. They require minimal maintenance and are seen by tens of thousands of motorists daily. Costs typically range from $1,000 - $3,000 per year, which averages out to just a few dollars per day.