non-traditional media
A multitude of alternative advertising formats to creatively engage consumers using outdoor media continues to emerge, offering high-impact marketing to reach your active target audiences. Below are just some of the many options available.
Click through the gallery below for more information on each medium.
Aerial displays are most often banners pulled by helicopters and airplanes but can also include skywriting. These ads reach receptive audiences at beaches, sporting events, concerts and in cars. Their custom-designed routes and banners leave a lasting impression.
Wildpostings consist of various forms of snipe marketing media, street poster advertising and other non-traditional guerilla media. Typically sized 17” H x 11” W, they’re most effective in large cities and urban areas.
Coffee cup advertising is a highly targeted medium that can reach up to seven consumers per cup. Ads can be printed directly onto cups or onto coffee cup sleeves, and can be placed by DMA, zip code or even neighborhood.
Icebox advertising is a unique way to grab the attention of on-the-go consumers. Since they're often located outside, they present ads in a space less cluttered by signage. Icebox ads can be purchased in any zip code and serve as a "point of sell" before the point-of-sale.
Cold air inflatables are perfect for attracting attention at special events. Different options include: rooftop and custom balloons; blimps; and product replicas.
College and university campus advertising targets a sought-after and otherwise hard-to-reach demographic. Campus ads read to a diverse and economically powerful consumer demo that includes not only students, but also the faculty and staff of the schools they attend. They are especially effective at reaching Gen Z, which makes up 92% of today's students.
Bathroom mirror static clings are available in most DMAs across the country and afford advertisers the opportunity to target consumers by specific demographic. Static clings are especially ideal for reaching nightlife audiences (bars & nightclubs), but are available in restaurants and malls as well.
Pedicabs transport people to sporting events, concerts and nightlife destinations, making them an excellent choice for reaching “adventure seekers.” They’re also visible to pedestrians in financial, shopping and recreation districts of major cities.
Beach advertising offers several different media including branded sailboats and umbrellas, floating billboards, and even sand imprints/stamps. It's an excellent way to reach a receptive audience in a relaxing environment.
Check cashing outlet advertising is available via cash sleeves across top DMAs. Purchased by metropolitan area in 4-week terms, check cashing ads are an effective way to reach ethnic populations in urban areas.
Dry cleaning bags are ideal for reaching professionals and “soccer moms." They create multiple impressions both in and out of the home. Advertisers can target by DMA or specific zip codes.
Grocery store advertising allows for floor decals, shelf talkers, shopping cart placards and store receipts. Both local stores and national chains can be targeted. Grocery store ads are great for wayfinding as well as boosting sales of products sold in-store. Sold in 4-week increments, cost per thousand is $0.70 on average.
Door hangers are hyper local and a great way to reach a specific audience, such as residents of a neighborhood. They're more cost effective than mailers (no envelopes or postage) and are difficult to ignore, since anyone entering a home must turn the doorknob. They also offer the opportunity for multiple exposures.
Projections are a stunning and attention-grabbing way to target city dwellers and millennials in nightlife hot spots. They're visible from miles away and able to be projected onto almost any surface, making them great for special events or image campaigns.
C-store advertising reaches the target audience at the retail point of sale — 60% of "reach for the gas and go" customers make an in-store purchase. They can target by either geographic area or zip code.
Street teams are typically used for one-day events and engage consumers on a personal level. They're great for sampling or passing out promotional items and coupons.
Trash receptacle ads position brands along busy streets in major DMAs — sometimes in areas where traditional out-of-home options are limited. They offer constant visibility to thousands of potential customers. They can be purchased individually or as a network, and reach both pedestrian and vehicular traffic.
Gas station advertising offers gas pump and gas nozzle toppers as well as squeegees. It can be purchased in any city, state or zip code. Gas station advertising is an excellent way to reach captive audiences of all ages, races and income levels. With a longer read time, it allows for more ad copy and can work as a “point of sell” before the point of sale.
Elevators provide advertisers with the full attention of consumers, and expose them to multiple viewings per day. Elevator advertising targets an affluent, college-educated audience.
Street decals and sidewalk chalk are most often positioned in high-traffic areas such as festivals or shopping districts. They’re either digitally produced and installed (decals), or hand-drawn or stenciled (chalk). Their shorter run time — typically a few days to a week — make them a great choice for store openings, concerts or events.
Doctor's office advertising, or point-of-care marketing, is a trusted space for healthcare brands to connect not only with patients but providers as well. Many offices offer an array of placements including waiting rooms, exam rooms and back offices.
Health club advertising offers a variety of formats. Advertisers can place ads in most large chains’ video networks (70% of health club members watch TV while working out), but other options include posters, static signage, mirror clings and sampling.
Skyway advertising is available in Minneapolis/St. Paul, MN as a way to reach professional, affluent, trendsetting adults ages 25-54. Both static and digital ads are available to target this high income demo while they are downtown and on the go.
Ski resort advertising is ideal for reaching an upscale demographic — specifically active families with kids, and singles ages 18-34. Large creatives can be seen both up close and from a distance.
Laundromat advertising allows brands to reach captive audiences. The average dwell time of these placements is more than an hour. Opportunities include wall posters, floor graphics, window signage and laundry machine clings.
Truckside advertising offers three-sided messaging, providing exceptional visibility to consumers. Its high frequency generates a continual presence. Advertisers can also customize truck routes.
Concert venue advertising is typically used for one-day events and engages consumers on a personal level — it's great for sampling or passing out coupons.
Salon advertising reaches consumers in a relaxed atmosphere. Because there are often wait times at hair and nail salons, consumers have ample time to notice ads. This medium also skews female so is an excellent way to reach women.
Truck stop advertising reaches not only truck drivers, but on-the-go consumers as well. Ad types vary by location and can include gas pump toppers, posters and restroom signage. Truck stop ads are perfect for calling out a product near the point of purchase. They're also a great way to call out driver recruitment, nearby truck washes, or truck maintenance and repair.