Airport advertising increases your exposure to upscale demographics. In fact, airline travelers are 80% more likely to have an annual household income of $100,000 or more. Airport advertising also allows you to target affluent consumers — including business decision-makers — who are harder to reach through other media.
Click through the gallery below for specific examples.
airport
Banners reach airline travelers at ticketing/check-in, or within individual concourses, depending on the airport.
Backlit wall panels are bright, attractive tension fabric displays located throughout airport terminals, including above escalators and in concourses. The soft backlighting grabs the audience's attention by visibly enhancing an advertiser's message.
Kiosks are most often located throughout concourses. They read to captive, alert audiences as passengers wait at gates, and thus have incredibly long dwell times. Digital interactive kiosks are also available at select airports.
Wall dioramas are typically large, static ads that are great for growing brand awareness. They can sometimes be backlit, but aren't always.
Overhead spectaculars are a larger display option, designed to break through the environmental clutter and rush of airports. Typically located in main passenger arteries with high foot traffic, such as concourse entrances, they deliver a greater impact.
Floor graphics are a unique way to connect with consumers, grabbing their attention by placing ads in an unexpected location. They can be cut to any shape or size and applied to nearly any floor surface, and are a great way to advertise specific events to arriving travelers.
Baggage claim LEDs offer an extensive dwell time to arriving travelers as they wait for their luggage. Baggage claim is an effective way to reach leisure travelers in particular.
Baggage claim carousels offer an extensive dwell time to arriving travelers as they wait for their luggage. Baggage claim is an effective way to reach leisure travelers in particular.
Shuttles target travelers as they come and go from the airport, as well as those who may be picking up or dropping off passengers.