Mall advertising achieves high retention rates and is highly effective at targeting women and teens. A variety of displays are available to you, all of which can increase consumer awareness and brand recognition moments before a purchase decision is made.
Click through the gallery below for specific examples.
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Kiosks are seen throughout malls, but are most often located near anchor stores, escalators and food courts. They are frequently available as static or digital, and are typically sold as networks.
Banners are an effective way to break up otherwise empty overhead space in both single- and multi-level malls. Given their placement, they have clear sight lines and are often visible to multiple floors of shoppers.
Backlit panels can be freestanding or wall-mounted, and are often found in high-traffic areas. Their backlighting grabs shoppers' attention and offers premium visibility to advertisers.
Floor graphics offer a lot of creativity for reaching potential customers. They are ideal for wayfinding or calling out a current sale or promotion.
Food court ads offer a longer read time as people dine, and can also be seen by shoppers passing by.
Escalators are a creative, unexpected and often memorable way to get a message in front of consumers. Their handrails, sides and steps can all be utilized in displaying ad messaging.